Selena, Coach and Class
**Wrote this feature for a job application based on a press release they provided.
If there’s any takeaway from following Selena Gomez’s sense of style, it is that she can go from sleek sultry queen to casual classic lady in a snap. In other words, Selena’s style always has a sense of purpose and never disappoints. That could be why Selena has teamed up with Coach for a second time since the introduction of her Selena Grace bag in Fall 2017.
The actress-singer designed the ready-to-wear collection in collaboration with the brand’s Creative Director, Stuart Vevers. The collection of ready-to-wear, small leather goods and accessories is meant to perfectly capture her powerfully feminine spirit. Showcasing her unique touches with an empowering motto written in her own handwriting, “Not perfect, Always me,” and a bunny motif, which she admits hopped into her imagination reflecting her playful sense of style and juxtaposing pretty and sporty — elegance and edgy.
“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.” Vever’s goal was to have all the pieces represent Selena’s style, charm and to feel effortless.
“I love working with Selena because she brings her strong point of view to the design process,” said Vevers.
The garments consist of delicate silk slips with lace finishes, ultra-soft sweaters and hoodies in vintage-inspired pastels. Basically what we all have seen Selena in. Two new bag silhouettes are introduced as well, the Bond and the Trail bag, which she closely designed with Vevers. The bags are crafted in smooth leather, topped with antique-inspired crystals and bows, bringing a fresh lens to the brand’s legacy in leather craftsmanship.
If you’re anything like us, then you’re probably already dreaming of the magic that is Selena’s style combined with the effortless Coach touch.
